Role
Started as Senior Product Designer, later promoted to Director of Product Design (hands-on IC + team lead)
Team
Myself (lead), 2 additional designers, 1 UX writer; partnered with PMs, engineers, compliance/legal SMEs, and payment operations
Surfaces
Merchant platform (web), consumer mobile wallet, bulk payments platform (web), back-office portal, mobile POS, agent platform (web)
Domain
Enterprise Payments, Risk Management
~ TLDR ~
Problem
Businesses were searching for alternatives to legacy payment systems — expensive, regulation-heavy credit card swiping and settlement processes — while lacking modern, unified financial tools.
Approach
Unified all payment stakeholders into a single ecosystem, abstracting away blockchain complexity and creating consistent experiences across six applications.
My contributions
  • Directed design across merchant, consumer, agent, and enterprise products
  • Built and scaled the design system used across all surfaces
  • Designed flows for tokenized payments, onboarding, bulk payouts, and POS
  • Facilitated collaboration with compliance/legal to validate sensitive workflows
Outcomes
  • Established a unified PayFac ecosystem spanning six applications
  • Delivered tokenized payment experiences that matched card-like familiarity with lower fees
  • Created transparent agent dashboards to strengthen trust in profit-sharing
  • Informed roadmap for next-gen capabilities: card issuing, cryptocurrency payments, banking-as-a-service, APIs
Confidentiality: Examples and artifacts are redacted/representative. Flow diagrams omit sensitive implementation details.

Problems + users

NEMS Pay surfaces

Legacy card networks — with swipe fees, interchange costs, and complex regulatory overhead — were eating into merchant margins and frustrating both merchants and their agents. Businesses wanted alternative payment solutions that could move money faster and cheaper, without exposing users to the friction of blockchain complexity.

Different user groups felt this gap in distinct ways:

  • Merchants sought payment tools that avoided high card processing fees, with transparent settlement and risk management built in.

  • Consumers wanted a wallet that offered the simplicity of tapping a card but without the hidden costs of legacy networks.

  • Agents needed reliable ways to onboard a high volume of merchants and profit-share without disputes or opaque accounting.

  • Enterprise clients required bulk payout capabilities that could bypass expensive card rails while staying compliant.

Without a unified ecosystem to replace legacy payments, adoption lagged, costs remained high, and the market was left with piecemeal, siloed solutions.

Design system

Constraints & risk

Designing an ecosystem meant tackling both entrenched industry challenges and new risks:

  • Regulatory oversight: Even as an alternative to card networks, tokenized payments still had to pass strict KYC/AML standards and settlement requirements.

  • Blockchain UX challenges: While blockchain enabled lower costs and scalability, its complexity risked intimidating mainstream users.

  • Multi-surface consistency: Six distinct applications had to feel like one ecosystem, reinforcing trust across stakeholders.

  • Profit-sharing transparency: The agent model introduced financial sensitivity — dashboards had to eliminate ambiguity to prevent disputes.
  • Cross-team dependencies: Compliance, engineering, and product stakeholders had diverging priorities, often requiring design-led alignment to move forward.

Approach

User testing the consumer mobile app

I led design efforts to make blockchain-powered payments feel like a natural, cost-effective upgrade to card-based flows, not a technical burden. The approach combined ecosystem-level strategy with user-validated workflows:

  • Built a cross-application design system to unify merchant, consumer, agent, and enterprise experiences.

  • Designed merchant-first settlement and reporting tools, highlighting lower fees and transparent risk controls.

  • Created consumer wallet flows that replicated the simplicity of card payments while running on tokenized rails.

  • Designed agent dashboards that surfaced commissions and splits with precision, ensuring profit-sharing trust.

  • Developed bulk payment workflows for enterprises seeking an alternative to high-cost card-based disbursements.
  • Facilitated compliance collaboration to validate flows like token redemption and merchant onboarding against regulatory requirements.

Key decisions

Critical design choices shaped how NEMS Core replaced legacy payments with tokenized solutions:

  • Abstracted blockchain complexity: Users never saw blockchain mechanics — they experienced familiar, card-like transactions with lower costs.

  • Centralized design system: Ensured visual and behavioral consistency across six apps, reinforcing trust in the ecosystem.

  • Transparent agent reporting: Dashboards made commissions unambiguous, addressing one of the biggest risks to PayFac adoption.

  • Mobile POS parity: Designed mobile POS with near-desktop capabilities, empowering merchants to run their business without traditional hardware.
  • Phased Rollout: Prioritized merchant and consumer apps first, then expanded to agent and bulk products, proving value early while reducing rollout risk.
Design system color variables

Outcomes & next steps

Outcomes:

  • Launched the back-office platform, enabling compliance and support teams to manage underwriting, risk evaluation, and tokenized settlement.

  • Delivered the enterprise bulk payment platform, providing large-scale payout workflows with integrated compliance checks.

  • Built and implemented a cross-application design system that ensured consistency across launched and in-progress applications.

  • Designed merchant and agent platforms that, while not launched due to regulatory issues, established reusable workflows and UI patterns for future development.

  • Consumer wallet and mobile POS apps influenced product strategy by shaping how blockchain-based payments could mimic card-like simplicity.

Next Steps:

  • Extend the enterprise platform with additional treasury features (virtual IBANs, multi-currency support, FX).

  • Scale the back-office platform with AI-assisted fraud monitoring and advanced reporting.

  • Revisit the merchant platform and agent tools once partnerships are re-established, leveraging existing validated designs to accelerate delivery.
  • Introduce virtual card issuing and cryptocurrency payments to expand beyond payouts into daily payment flows.
Key takeaway
NEMS Pay showed me the power of designing alternatives to legacy financial rails. By abstracting blockchain complexity and focusing on cost savings, transparency, and usability, I helped build a payment ecosystem that businesses and consumers could trust — while laying the groundwork for the future of tokenized finance.
Confidentiality: Examples and artifacts are redacted/representative. Flow diagrams omit sensitive implementation details.

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