Role
Director of Product Design (hands‑on IC + team lead)
Team
1 Lead PD (me) + 1 Product Designer, UX Writer, Engineering Lead, Compliance & Risk SMEs
Surfaces
Client portal, back-office platform
Domain
FinTech • Blockchain • Payment APIs • B2B SaaS
~ TLDR ~
Problem
Integrating blockchain infrastructure into existing products was costly, slow, and complex for SMEs.
Approach
Built a simplified API-driven platform with clear client onboarding and operational flows, supported by a unified design system.
My contributions
  • Directed design strategy and execution across all surfaces
  • Created and scaled a new design system and brand identity
  • Designed onboarding and client lifecycle workflows
  • Partnered with compliance and engineering to validate critical flows
Outcomes
  • Established the foundation for a scalable blockchain payments platform
  • Delivered API-driven workflows ready for pilot clients
  • Built a reusable design system and branding package applied across teams
  • Positioned the product for iterative improvement post-launch
Confidentiality: Examples and artifacts are redacted/representative. Flow diagrams omit sensitive implementation details.

Problems + users

The project started from a simple question: Why does it take so long for software services to integrate blockchain into a product? SMEs interested in blockchain faced a steep curve—months of engineering time, heavy infrastructure costs, and unclear compliance standards.

Some flows from Blockchain-as-a-Service

Primary users:

  • Business owners & SMEs wanting to adopt blockchain payments without full dev teams
  • Finance & ops teams managing reconciliation and fund flows
  • Compliance teams ensuring KYC/AML requirements were met

Key challenges faced by users:

  • High upfront investment and long implementation cycles
  • Complexities of wallet management and secure fund movement
  • Lack of clear operational tools for monitoring and reporting

Constraints & risk

RYVYL Block was designed top-down, with limited market precedent and no direct competitors. As such, constraints were significant:

  • Regulatory uncertainty: Blockchain payments required strict KYC/AML alignment
  • Limited user data: Product was in early development, focused on a small pilot client set
  • Adoption risk: Businesses hesitant to invest without seeing tangible operational value
  • Design oversight: As Director, I had to approve every flow, component, and communication channel

Blockchain-as-a-Service product branding and design system

Approach

Blockchain-as-a-Service flows

We built the product around abstraction and familiarity—users interacted with payment workflows they already understood, while the blockchain complexity was hidden under APIs.

Key elements of the approach:

  • Branded RYVYL Block as a standalone, trustworthy product suite
  • Designed onboarding flows for client setup and activation
  • Built operational dashboards to monitor funds, wallets, and API usage
  • Created a modular design system for consistent experience across apps
  • Partnered closely with compliance to embed regulatory checks seamlessly

Key decisions

  • Blockchain ≠ user experience: We stripped away jargon and presented blockchain actions as standard payment tasks.
  • Top-down design leadership: With limited external feedback, I leaned on heuristics, design principles, and compliance partnerships to shape flows.
  • Scalable design system: Built patterns not just for this product, but for reuse across other RYVYL services.
  • Client-first orientation: Although top-down, early designs were catered to the first pilot clients’ operational needs.
  • Outcomes & next steps

    Although the product had not launched to full production during my tenure, we established strong foundations:

    Outcomes:

    • Delivered a pilot-ready business app and back-office interface
    • Created a scalable design system now applied across teams
    • Developed brand identity and communication channels for the product

    Next steps identified:

    • Collect user feedback post-launch to guide iterative improvements
    • Expand support for cross-border payments and settlement
    • Deepen compliance automation to support scaling to more clients
    Key takeaway
    Designing blockchain APIs for SMEs is about removing barriers, not teaching blockchain. By abstracting complexity into familiar workflows, we reduced adoption friction and gave businesses a realistic path to blockchain payments—while building scalable design foundations for the company’s future.
    Confidentiality: Examples and artifacts are redacted/representative. Flow diagrams omit sensitive implementation details.

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